You might need to invest some money in optimizing your website to be used in a mobile format. Building an effective mobile website is a specialized task, considerably different from normal web design. It is advisable to use developers who are very familiar with the necessary coding and programming for your site’s successful mobile transition.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. For even more objective input, you may want to consider paying for outside testing services.
Your emails will get a better response if they are mobile friendly. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Lots of people check their email using their phones. You should format your emails with this in mind. When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your customers will find interesting. Applications that give helpful tips and information are very popular. In an app, you can include a link to your product, services, or website. If applicable, consider selling the app for a small amount for an additional revenue stream.