It is vital that you always get permission before adding someone to your email marketing list. If you do not, the people you are sending to will think you are a spammer and will either delete your messages or ask to be removed from your list. Your email provider might even drop you due to a mass amount of complaints being filed by consumers. Remove images from your emails. While they look nice, they often cause emails to load slowly if the email program being used allows them to load at all. Be wary of the fact that not all people have high speed internet. Instead of using images to dress up your message, pay attention to the content you are delivering. More people will be able to stick with you if you do that.
Develop a strategy that addresses your customer base. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.
Create a compelling, memorable and interesting subject line for your email campaign. An enticing or catchy subject line, increases your chances it a potential customer reading the actual email. Emails that have suspicious, strange, or uncreative subject lines will likely be deleted before they are read.
Make emails as personal as you can. As with all other marketing techniques, customers usually do more business with those they feel a connection with. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are. Send birthday greetings to each subscriber. Add a field to your subscription form for customers to enter their birthday, and use this information to send an automated greeting when their special day rolls around. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.
It’s extremely important to send your marketing emails with a personalized touch. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Use every piece of information your subscribers give you. Divide your list into smaller ones with shared interests or priorities and make sure you draft messages tailored to their needs.
Experiment with different formats for your email newsletters. Always put the most important information and new offers on the top of your emails. Try different formats in order to see which elicits the most responses. When you have a layout that is very effective, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in. If you are planning to follow-up with prospects, you need to consider adding an endorsement in the follow-up email. Let your reader know how this email will benefit them right this second. The ending paragraph or statement should tell the reader that they can click on the following link to submit for their order.
Emailing a free report or similar product to new clients is a great follow-up tool. Send out emails about an exclusive offer: make sure you explain what this offer is about. Make your offer for a limited time or for a limited number of customers to increase the chances that your client will act quickly. Every email you send should have a convenient link that allows them to opt out of receiving further messages. Whereas emailing may be quite inexpensive, it still does cost something. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.
You should avoid sending too many emails; one a week is enough. Your customers are likely busy people who receive several messages every day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Be sure that each person on your mailing list has granted you permission to send them emails. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
The link to unsubscribe from your list should be clearly visible. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. All of your users should feel as if they have a choice, without feeling pressure from you.